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Senior Product Marketing Manager

  • Location:


  • Sector:

    Tech Sales & Marketing

  • Job type:


  • Salary:


  • Contact:

    Breen Curtin

  • Contact email:

  • Job ref:


  • Published:

    about 1 month ago

  • Expiry date:


  • Startdate:


Our Client, a validation software provider that supplies the Life Science, Healthcare and Pharmaceutical sectors is looking hire a Senior product Marketing Manager to join the growing US team.

Reporting to the VP, Marketing the Senior Product Marketing Manager will lead the development of the clients go-to-market strategy working in partnership with stakeholders in the organization.

Responsibilities include:

  • Working with the VP of Marketing and with cross-functional teams, lead the companies go-to-market strategy.
  • Build strategies for offerings and new markets based on research and data provided.
  • Position offerings, act as an expert on your customer and product, and ensure value is communicated in a way that drives meaningful business results.
  • Educate internal teams on products, strategy, and value
  • Act as the neural network between product and go-to-market teams to develop and communicate customer insights for the company
  • Lead messaging and storytelling for your products, ensuring a clear and resonant narrative
  • Collaborate with the Content Marketing and Communications teams, inform product related copy across external and internal-facing product content including sales decks, product overviews, customer references, case studies and other relevant assets
  • Interpret technical information and translate into content that is accessible to a business audience while maintaining accuracy
  • Create connections between our brand and our customers through powerful storytelling
  • Establish and coordinate new marketing, sales, support, and customer feedback loops
  • Plan and execute on goal-driven campaigns to increase product adoption, usage, and expansion
  • Develop positioning, naming, value messaging, and pricing to ensure our suite of products is optimized to serve different buyers, markets, and use cases, especially as our offerings expand
  • Conduct market and customer research to gather data about target personas, buyer needs and the purchasing process for our products, including key buyer and influencer roles
  • Lead go-to-market product introduction/launch planning including development and measurement of KPIs
  • Provide competitive and market intelligence and buyer insights to drive the development of campaign strategies that drive demand
  • Collaborate with Sales/Sales Enablement teams to enable Sales with clear value propositions, messaging, training, and tools
  • Additional duties and projects as assigned

Minimum qualifications

Graduation from a post-secondary institution with a bachelor's degree in Commerce, Business Administration, Marketing, Communications, or a related field

    • 5+ years of experience in product marketing, most recently in B2B SaaS with additional experience in relevant strategic and analytical roles
    • You've managed an enterprise-level product in a complex, highly regulated industry, such as biopharma, life sciences, medical device, security and defence, or food and beverage

Nice to haves:

  • Experience working in a high growth start-up/scale-up building out the product marketing function
  • First-hand experience working in product manufacturing or in life sciences is an asset
  • Ability to speak and write in a second language is an asset