Digital Marketing Manager
The Digital Marketing Manager will take the lead in formulating and overseeing the digital marketing strategy, tactics, and objectives aimed at enhancing brand visibility and driving high-performance results. This role will focus on increasing online presence, optimising digital advertising, and utilising various marketing channels to reach and engage target audiences effectively.
- Develop and implement comprehensive digital marketing strategies to meet online marketing targets, focusing on optimising online sales.
- Regularly collaborate with internal and external stakeholders to ensure the identification, planning, execution, and measurement of online marketing campaigns and initiatives, all in compliance with relevant legal requirements.
- Create region-specific goals to boost direct online sales, aligning them with the company's broader marketing strategy. Cultivate and manage relationships that contribute to increased online sales.
- Oversee targeting, forecasting, return on investment (ROI) analysis, and reporting across all digital marketing channels.
- Act as the subject matter expert in various digital marketing channels, including marketplaces, social media, and email marketing.
- Develop and execute promotional and marketing strategies for our websites, aiming to enhance website performance.
- Stay up-to-date with market trends and emerging technologies to improve website performance.
- Analyse data to formulate data-driven strategies that deliver top-notch performance and achieve key performance indicators (KPIs).
- Monitor and report on results, providing frequent updates on performance metrics and KPIs set at the global and regional levels.
- Demonstrate confidence in managing and creating digital campaigns, projects, and initiatives from start to finish.
- Employ analytics and tracking tools to assess the success of marketing programs and make adjustments for improvements.
- Create and deliver regular presentations and sales update reports to inform key stakeholders about progress and the competitive landscape.
- Troubleshoot technical issues to ensure a seamless customer experience.
- Cultivate an entrepreneurial culture that encourages innovative ideas and breakthroughs.
- Collaborate with other departments to share best practices and maximise cross-functional learnings.
- Support business objectives by driving sales and ROI while managing the program within budget constraints.
- Lead and manage the digital marketing team.
- Perform any additional duties as required.
The Ideal Candidate Will Have;
- Possession of a Bachelor's degree in Digital Marketing or a related field.
- A track record of 5-7 years' experience in B2C digital marketing, e-commerce, performance marketing, or roles in digital leadership.
- Profound expertise and experience spanning all digital platforms, along with a comprehensive grasp of how to enhance performance and foster online revenue and sales growth.
- Demonstrated proficiency in spearheading, overseeing, and executing digital advertising campaigns that yield impressive outcomes.
- Strong analytical capabilities, with a dedicated emphasis on Google Analytics, digital dashboards, and web statistics. Continuously assess, review, and optimise strategies based on daily metrics.
- A history of managing, coaching, and leading teams.
- A team-oriented individual with an unwavering commitment to achieving success.
- A collaborative professional skilled in cultivating relationships, both externally and within the organisation.